Making Bedtime the Best Time
Apparel and sleep essentials that turn the daily routine into a dream experience.Browse Designs
Bedtime Stories Built Right in
SooRoo is passionate about growth. And sleep is just part of the equation. With input from educators and child specialists, each of our prints hides a unique design element made to awaken child curiosity for educational opportunities that bring families closer together.
You raise your child.
We raise the bar.
Sleepwear Meets Funwear
Soft & Supple
Gentle enough for everyone from teeny to teen
Artsy prints for kids of all years - and all year round
Crafted to Last
Kids will outgrow them before our goods wear out
Elegant bundles that make gift time the easiest time
Drawn by hand, from the heart
SooRoo is a premium kidswear brand with an eye on shuteye. Focused on that magical bonding time young patents enjoy every night, our original bedding and fine sleepwear envelop childhood in sumptuous comfort and artistic expression.
Inspiration for out prints is always drawn from the heart. SooRoo is the brainchild of young parents, and we are dedicated to creating unique products that become part of your family. That's why every piece in our catalog is designed in New York and meticulously hand drawn by talented local sketch artists.