Making Bedtime the Best Time

Apparel and sleep essentials that turn the daily routine into a dream experience.

Browse Designs

Bedtime Stories Built Right in

SooRoo is passionate about growth. And sleep is just part of the equation. With input from educators and child specialists, each of our prints hides a unique design element made to awaken child curiosity for educational opportunities that bring families closer together.

You raise your child.
We raise the bar.


Sleepwear Meets Funwear

Soft & Supple

Gentle enough for everyone from teeny to teen

Age Appropriate

Artsy prints for kids of all years - and all year round

Crafted to Last

Kids will outgrow them before our goods wear out

Always Creative

Elegant bundles that make gift time the easiest time

Drawn from the Heart

Drawn by hand, from the heart

SooRoo is a premium kidswear brand with an eye on shuteye. Focused on that magical bonding time young patents enjoy every night, our original bedding and fine sleepwear envelop childhood in sumptuous comfort and artistic expression.

Inspiration for out prints is always drawn from the heart. SooRoo is the brainchild of young parents, and we are dedicated to creating unique products that become part of your family. That's why every piece in our catalog is designed in New York and meticulously hand drawn by talented local sketch artists.